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How to choose a Facebook account: tips for buyers
If you are planning to run ads on Facebook, it is important to understand the difference between regular accounts and business managers (BM). Regular Facebook accounts are designed for personal use and provide access to the ad account. Business managers, in turn, are suitable for managing multiple ad campaigns and assets simultaneously, which can be useful when working in a team or with a large volume of ads.
What is account trust and why is it important
Account trust is a measure of trust in it by Facebook. The higher the trust, the less likely the account will be blocked, which means that ad campaigns will work more stable. Trust is formed based on the age of the account, its activity, and some additional elements such as having friends and confirmed email.
Key factors for choosing an account
Account age and presence of friends. Accounts with a longer history and social connections appear more natural to Facebook, increasing their trust. Old accounts with friends are less susceptible to blocks. It takes 2 weeks for an account to gain its strength, anything beyond that does not play a significant role in trust. An account 2 years old or an account that is 2 weeks old will work equally well with proper initial setup.
Email presence. A confirmed email address plays an important role in the security and trust of the account. An account with an email is easier to recover in case of suspicious activities, increasing its reliability.
Photos and filled profile. Accounts with photos and filled information are perceived as "alive" and attract less attention from Facebook when running ads. The presence of photos makes the account more natural in the eyes of the platform.
Account’s geo-location. The geo-location of the account does not restrict running ads in other countries, but it is important that proxy servers match the account’s geo-location. This helps to avoid suspicions and blocks caused by a sudden change in IP address.
Farm accounts. Specially prepared (farm) accounts undergo a "warming-up" period when small actions are performed on them to create visible activity. This increases their trust and reduces the risk of blocks when starting ad campaigns.
Business Manager (BM). If you plan to manage a large number of ads or target audiences, buying an account with a linked BM can be a convenient solution. BM allows organizing the management of ad assets more flexibly.
Conclusion
Choosing a Facebook account for ads requires careful consideration. Consider parameters such as account age, email presence, profile completeness, and friends to gain high trust. This is especially important for affiliate marketing campaigns, where the stability and reliability of the account directly impact the success of the campaigns.
Geo accounts: Ukraine Suitable for advertising Partial farming No friends (but can occasionally encounter) Pro mode - activated Has a FanPage Has a Token EAAB Email linked and has access from it Has 5+ photos