Published on 16.05.2023


Are you looking for the ways to take your business to the next level? Did you know that Twitter can be a powerful tool in expanding your customer base, engaging your current followers, and driving traffic to your website? If the answer is yes, then you’re in the right place. In this article, I’ll share my top 9 strategies for growing your business with Twitter. These are real-world tactics used by successful entrepreneurs and businesses that have seen remarkable success in reaching their goals. Whether you’re just starting out or already established on Twitter, these tips will help you maximize the platform and make it work for you.

Setting Up a Twitter Profile for Business

Are you ready to use Twitter to grow your business? Of course you are! But before you dive into any of the strategies that we'll discuss, you need to make sure that your profile is set up and ready to go. This means first creating a Twitter account associated with your business. When setting up the profile, take some time to craft a great bio and choose an appropriate username. Make sure the bio is clear, concise, and describes what your business does. And pay attention when selecting a username—that should be whatever name you want customers to find you by when they search.

When creating your avatar, it's best to use the logo or brand image associated with your business—this will help establish a recognizable style and help customers easily identify who they're interacting with on Twitter. Once everything is set, it's time to start tweeting and engaging with other users.

9 Proven Strategies to Grow Your Business 

I’ve highlighted 9 proven strategies for you to follow if your want to grow your business on Twitter. Let’s check out what makes them special! 

Posting Content That Engages Users

Creating content that resonates with your target audience is crucial for increasing followers, amplifying your reach, and growing your business with Twitter. Here are some tips to help you get started:

  • Respond to your existing community. Making sure your audience feels heard is the number one priority. So, engage with them in conversation, answer their queries, and thank them for their feedback.
  • Create polls to generate engagement around a topic and see how users react.
  • Share relevant news and content about industry updates, events or trends that your audience may find interesting or valuable.
  • Invite users to follow you by featuring behind-the-scenes content about your business, product or team.
  • Tweet fun quotes, freestyle questions and visuals to mix up the type of content you post and keep things fresh!

Using Images and Videos to Draw the Eye

Did you know that posts with images and videos receive more likes, comments, and shares than those without? That's why using images and videos to draw the eye should be a key element of your Twitter strategy. Adding visuals to your tweets can help you stand out in a sea of text-only tweets, so use this tactic to make your content more engaging.

In addition to adding images or videos to your tweets, you can also create custom graphics or GIFs as well. These visuals will help attract more attention, while also helping you get more followers. Here are some tips for creating stunning visuals:

  • Keep it simple – The visuals should be eye-catching but not overwhelming.
  • Use the right colors – Choose colors that are consistent with your brand’s color palette.
  • Follow trends – Staying up-to-date on industry trends will help you create relevant visuals for your audience.

Using visuals can really take your Twitter marketing efforts up a notch. Not only will they drive engagement on your tweets, but they’ll also help you create a strong brand identity that people will recognize and remember. So don’t miss out on this opportunity to show off your brand’s unique personality!

Leveraging Hashtags to Boost Reach

You can reach a whole new audience with hashtags. This is a great way to get noticed by potential customers and increase your reach. But how do you use hashtags to get the most out of Twitter?

Identify Popular Hashtags

Before you start using hashtags, make sure you research what hashtags are popular in your industry. You can do this by looking at other accounts in your industry, or using online tools to find the most popular ones for your topic.

Use Custom Hashtags

You can also create custom hashtags for your brand or products that you’re promoting on your Twitter account. This will allow you to track the conversations happening around these topics more easily and engage with them in real-time.

Don’t Overdo it

It’s important not to overdo it when it comes to using hashtags – no one wants their tweets to be cluttered with too many tags! Try and stick to two or three relevant tags per post, as this will ensure that each hashtag has an impact instead of being lost amongst all of the other ones!

Don't Overlook Polls and Surveys

Don't forget about polls and surveys. While it's easy to focus on creating content and engaging with your followers, you can use polls and surveys to collect valuable data about your customers. Surveys are great for:

  • Gathering feedback from existing customers
  • Learning more about potential customers
  • Identifying customer needs
  • Understanding what sets you apart from the competition
  • Uncovering unmet needs

Polls can also be used to get an idea of what kind of content your customers want, or what they're looking for when they come to Twitter. You can also use polls to gather opinions, drive conversations, or even generate new business ideas. Polls have become so popular that Twitter has integrated a poll feature right into their platform. The poll feature allows you to add a question and up to four options—users can click on one of the options or write in their own answers. This makes it easy for you to quickly collect data and make decisions based on that information. Taking advantage of this tool is a great way to get feedback from your customers quickly and help you stay ahead of the game by understanding what they really want from your company.

Finding the Right Influencers to Promote Business

Another great way to grow your business through Twitter is by finding the right influencers to promote your business. An influencer is someone with a large Twitter following and a lot of influence in their industry. Working with the right influencers can be invaluable when it comes to promoting your business on Twitter as they can help you reach a much wider audience quickly.

Research Influencers

The first step to finding the right influencer is doing some research. Look for influencers who have a large audience in your industry and who regularly post content that is related to your business. You want to find someone who is seen as an expert in their field and will be able to help you spread the word about your business quickly and effectively.

Reach Out To Influencers

Once you've found the right influencer for your business, it's time to reach out and start building a relationship. You can do this by replying or retweeting their content, as well as sending them direct messages introducing yourself and offering them something of value, such as special discounts or access to exclusive information. As you make connections with influencers, be sure to remain professional and focus on making genuine connections rather than just trying to promote your business. Finding the right influencers and developing relationships with them, helps you tap into their audience and grow your own more quickly than working on your own. Giving you more exposure fairly quicker than with any other strategy.

Making It Easier to Buy With an eCommerce Store

Using Twitter to promote your eCommerce store is an effective way to drive sales, and luckily it's pretty straightforward. All you need to do is set up a shop page and a product page, and you're on your way. Let's explore how you can make it easier for customers to buy from you once they land on your shop page.

Promote Special Offers & Discounts

Gone are the days of having to manually punch in coupon codes at checkout — with the right eCommerce plugins, shoppers can get automatic discounts based on their order details. You can also create special offers and discounts specifically for those who follow or have interacted with your Twitter account — an easy way to encourage more sales!

Make It Easy To Check Out

One of the most annoying things about online shopping is having to input all of your personal details every time you check out. Make sure you've got plugins that make it easy for shoppers to log in, store their billing information, and complete checkout quickly and securely. A fast, frictionless checkout experience will mean more sales for you.  And don't forget to consider offering alternative payment options like Apple Pay or Amazon Pay for even faster checkouts — no more remembering credit card numbers! Having multiple payment methods ensures that everyone has access to purchase from your store — a win-win situation for everyone involved.

Running Twitter-Only Promotions and Deals

Take advantage of Twitter's unique promotional opportunities and strengthen relationships with customers at the same time. Set up Twitter-only promotions and deals to entice customers to follow your account. You can get creative by offering discounts, cash giveaways, or exclusive access to content or products — it's up to you. For example, host an exclusive Q&A session with a product expert, give away free products in exchange for reviews, or hold a contest where the winner receives a prize. Showing your followers that you appreciate their loyalty and support by hosting these types of events is sure to increase both reach and engagement.

Ultimately, running Twitter-only promotions helps you build relationships with your existing followers while also boosting brand visibility and attracting more new followers. Plus, given the low cost of entry for these types of campaigns compared to other channels like television or print media, it's an incredibly efficient way to drive growth for your business on Twitter.

Analyzing Performance With Analytics Tools

Analytics are your best friend when it comes to your Twitter strategy. By using analytics tools, like Twitter's own Analytics dashboard, you can track your campaign performance down to the very detail.

With the help of analytics, you can:

  • See your profile overview and activity, including impressions, engagement rate and link clicks.
  • Monitor hashtag performance
  • Get deeper insights into your followers, their locations and interests.
  • Track which tweets get the most engagements and adjust accordingly.

Analytics provide valuable insight into what works and what doesn't, giving you an edge over competitors and helping you to reach more users with relevant content. Plus, analytics can help you identify successful tactics for use in other channels too — so make sure to take advantage of them!

Measuring Return on Investment (ROI)

Another important thing to consider when it comes to growing your business with Twitter is measuring your return on investment. Measuring ROI helps you to assess the impact of your Twitter campaigns and identify areas for improvement. So how do you measure the ROI of a social media campaign? Here are a few things that can help you get started:

  • Track visibility: Use metrics such as followers, followers/following ratio, likes and comments to get an idea of how visible your tweets are.
  • Analyze conversions: Use metrics such as clicks, engagement rate, leads and sales to understand how effective your Twitter campaign is in terms of generating conversions.
  • Monitor user engagement: Use metrics like average response rate and average time spent engaging with content to determine the level of user engagement with your tweets.
  • Monitor demographics: Analyze data such as age group, gender and location to determine who is engaging with your tweets most effectively.

Effectively tracking these metrics will enable you to gain valuable insights into the performance of your social media campaigns, which can help you determine whether or not they are providing a positive return on investment for your business.


Twitter can be an effective tool to grow your business, but it requires careful planning and execution. Utilizing the 9 strategies outlined in this post will help you maximize the potential of Twitter. From staying active on the platform, engaging with customers, creating unique content, and leveraging micro-influencers, you will be positioned to expand your reach and increase your bottom line. To ensure success, it's important to be consistent in your efforts and track your results. Don’t be afraid to take risks and adjust your strategy as needed. With the right approach, the results will speak for themselves.