Published on 27.04.2023


Hey there! As an avid social media user, TikTok has quickly become one of my favorite platforms. And as a marketing expert, I'm excited to share how powerful it can be for your brand. With over 800 million active users, TikTok has quickly become one of the fastest-growing social media platforms in the world. Its unique algorithm and user-generated content have made it a breeding ground for viral marketing campaigns. But succeeding on TikTok requires a certain level of creativity and authenticity that can be challenging for some brands. Let's explore how we can make TikTok work for you.


What are good TikTok ideas?

Do you need help with fresh and creative ideas for your TikTok videos? Let's explore unique and exciting ideas! Create a song with household items or use stop-motion animation to add a unique touch to your video. Take advantage of viral trends and challenges, or share your talents or hobbies. The possibilities are endless with TikTok!


What are the most common topics in TikTok?

As a TikTok content creator, it's essential to keep your content fresh and engaging while appealing to a large audience. Here are some common topics that creators focus on:

  1. Music: dances, lip-syncing, or creating original songs
  2. Comedy: skits, pranks, or humorous observations
  3. Fashion: outfit ideas, clothing hauls, or styling tip
  4. Educational: science experiments, language lessons, or DIY project
  5. Food: recipes, cooking tips, or trying new foods

To stand out, try combining different topics, take inspiration from current events, or put your own spin on popular trends. Remember to stay authentic and genuine to your voice while keeping your content entertaining and engaging for viewers.


Why you need TikTok ideas to go viral

Creating a viral video on TikTok is a game of chance, but there are some strategies you can follow to increase your chances of success. First and foremost, you need to understand your audience and what type of content resonates with them. Being authentic and original is key, as users come to TikTok for fresh and unique content. Embrace current trends and challenges, but put your spin on them to stand out. And don't be afraid to take risks and think outside the box – sometimes, the most unlikely videos can go viral. Remember, the key is creating something people want to share and engage with. In this post, we will share 10 TikTok ideas to go viral. 


TikTok viral idea N1 - Share a video tutorial

Sharing a video tutorial on TikTok can be a great way to showcase your expertise and engage with your audience. To get started:

  1. Create a step-by-step tutorial that is easy to follow and visually appealing.
  2. Keep it short and sweet (no more than 60 seconds), and include captions explaining each step.
  3. When you're ready to share your video, upload it to your TikTok account and use relevant hashtags to make it discoverable. You can also collaborate with other TikTok users in your niche to help spread the word about your tutorial.
  4. Remember to engage with your viewers through comments and direct messages to answer questions.

Where to find a tutorial for the TikTok video?

If you're looking for tutorial ideas for TikTok, research popular industry trends and challenges. You can also browse through user-generated content on the app to see what types of tutorials are performing well. Do some brainstorming and think about your expertise and what you could teach others.


TikTok viral idea N2 - Videos Based on Trending Hashtags

Creating videos based on trending hashtags is an intelligent way to increase your visibility on TikTok. First, you must identify the hashtags currently trending in your niche or industry. Then, brainstorm ideas for videos that are related to those hashtags. Putting your own spin on the trend is essential to make your video stand out from the rest. Incorporate popular music, use engaging visual effects, and ensure your video is visually appealing. When you post your video, use the relevant hashtags and consider collaborating with other TikTok users using that same hashtag to get even more exposure.



TikTok viral idea N3 - Dance Videos

Creating dance videos on TikTok can be a fun and creative way to engage with your audience:

  1. Choose a popular song with a catchy beat that will resonate with viewers.
  2. Learn the dance and practice until you feel comfortable performing it in front of the camera. When recording, ensure you're in a well-lit area with good acoustics and wear comfortable clothing that allows you to move freely. Use creative camera angles and effects to make your video stand out, and consider asking a friend to film you so you can focus on the dance.
  3. Post your video and tag the relevant song and dance challenge hashtags to maximize visibility. ( Charlie D'Amelio is the biggest star on the platform. She got popualr due to dance trends and videos).



TikTok viral idea N4 - Try popular recipes

Creating recipe videos for TikTok can be a great way to showcase your culinary skills and reach a wider audience. First, choose a recipe that is visually appealing and easy to follow. Make sure you have all the necessary ingredients and equipment before filming. Ensure you're in a well-lit area with minimal background noise when recording. Use close-up shots to highlight critical steps in the recipe and incorporate creative transitions between phases. Finally, make sure to include a list of ingredients, the recipe method in the caption, and relevant food-related hashtags to ensure your video is discoverable. Remember to engage with your viewers and answer any questions they may have. (Check the image below - you see that recipe videos got millions of views every single day! It's a big trend for sure)

TikTok viral idea N5 - Cute Animal Videos

Capturing cute animal videos for TikTok can be a fun way to engage with your audience. First, find an attractive, exciting animal to capture viewers' attention. You can film your pets or visit a local zoo or animal shelter to find unique animals to film. Make sure you have good lighting and minimize background noise. Capture the animal's amazing and amusing behaviors, and add playful text or music to your video for entertainment. Consider filming from different angles, including close-ups and wide shots. Share your video on TikTok with relevant animal-themed hashtags, and remember to engage with other animal lovers in the comments.


TikTok viral idea N6 - Voiceovers

Creating voiceover videos on TikTok can be an effective way to add depth and narration to your content. First, choose a topic you're passionate about and find or create footage supporting your message. Next, use a video editing app to add voiceover narration to your video. Write out your script and practice it a few times before recording. Use clear and concise language, and speak at a natural pace. When you're happy with your voiceover, add music or sound effects to enhance the video. Finally, post your video to TikTok with relevant hashtags and captions to make it discoverable.


TikTok viral idea N7 - Science Experiments

Creating science experiment videos on TikTok can be fun to showcase your knowledge and engage with viewers. First, choose a simple but interesting experiment that can be completed in under 60 seconds. Ensure you have all the equipment and set up your experiment in a well-lit area. Use clear, concise language and include captions explaining each investigation step. When filming, use close-ups and different camera angles to highlight important details. Finally, post your video to TikTok with relevant science-themed hashtags and captions to make it discoverable. Remember to engage with your viewers by answering questions and creating a dialogue. (Check the image below - you see that science experiments on TikTok are very popular). 


Social experiments are an excellent option to go viral.

Social experiments could be a good idea for virality on social media because they are often intriguing and engaging. They tap into people's emotions and curiosity, making them more likely to share and comment on the content. Additionally, social experiments often have a surprise element that can be captivating, leading viewers to share the content with their friends and followers, thus boosting virality. Social experiments can also be used to raise awareness about social issues and spark meaningful conversations, increasing the likelihood of user engagement and shareability.


TikTok viral idea N8 - Create a comedy skit

A comedy skit is a great way to go viral on social media because laughter is contagious, and everyone loves to be entertained. Comedy skits can be short, creative, and memorable, making them easy to share among friends and family. They often have a relatable factor, which makes them appealing to a broad audience. Visitors to social media platforms enjoy watching funny, heartwarming, or surprising videos and will likely share them if they enjoy them. Creating a humorous skit that is entertaining and inviting others to join in makes it easy to gain many followers and ultimately go viral on social media.

Inspiration for comedy skits

When creating a comedy skit, inspiration can come from various sources. Observing everyday situations, browsing social media, and watching other comedians are great places to start. Additionally, drawing from personal experiences and creating relatable content can make your skit more engaging and memorable. Collaborating with others and brainstorming as a team can also spark new and creative ideas. Ultimately, the key is to stay open-minded and always be on the lookout for inspiration, which can come from unexpected places.


TikTok viral idea N9 - Fashion tips

Fashion tips are a popular trend on TikTok, with users sharing their personal style hacks and tricks. One popular trend is to mix and match patterns and textures by layering different pieces of clothing to create a unique and cohesive look. Another trend is to embrace vintage fashion, incorporating retro elements into modern ensembles for a nostalgic and trendy look. Additionally, users share tips on styling basics, such as how to tie a scarf or accessorize a simple outfit to make it more fashionable. Fashion trends and challenges, such as the "outfit change" challenge, inspire new and creative looks (Fashion tips have big following base. It's literally the 'hot cake' of the platform. People want to watch other 'regular' people tips on how to get ready & wear fashion brands. In the end, it's not about the fashion brands but on the little details that can make your outfit fashionable). 


TikTok viral idea N10 - Get ready with me (GRWM)

The "get ready with me" trend on TikTok is popular because it showcases influencers' and celebrities' personal routines and tips. The trend allows viewers to gain insight into their favorite creator's daily habits and beauty tips, creating an intimate connection with their audience. It also provides a behind-the-scenes glimpse into how influencers generate content and develop personal style. Additionally, the casual and authentic nature of the trend makes it relatable, and viewers may even pick up their tips and tricks along the way. Overall, the "get ready with me" trend on TikTok works because it is engaging, informative, and relatable to the audience.

How to create a "GRWM" trend for TikTok

To create a "get ready with me" trend on TikTok, choose a theme, such as a workout or makeup routine. Film yourself through each step, and use captions to explain each step. Offer helpful tips and recommendations while keeping the video entertaining and engaging. Use relevant hashtags and catchy music to capture viewers' attention and encourage engagement by asking viewers to share their tips or routines. Make the trend relatable by using everyday items and everyday scenarios. Overall, keep the video fun, informative, and engaging for viewers to enjoy.