Published on 18.06.2023


If you're active on Twitter, then you know how busy the timeline can get—especially if you follow a lot of people. So, how do you make sure your best tweet stays put for everyone to see? By pinning it to the top of your profile! Pinning tweets makes them easier for visitors to find and gives them a more prominent place in your profile. It's a great way to highlight an important tweet, such as one promoting a product launch or service offering. And did we mention that pinning is super easy? In this article, we're going to walk through exactly how to do it.

What Is Pinning on Twitter?

You've probably seen Twitter users pinning the same tweet to the top of their profile. But what does that mean, and how do you do it? Pinning a tweet on Twitter is a way to make sure important messages stay at the top of your profile for as long as you want. It's a great tool for broadcasting specific messages to your followers or highlighting particular content.

When you pin a tweet, it stays at the top of your profile above all other tweets, visible to anyone who visits your page. Other tweets posted afterward will appear below it, pushing it down gradually over time until you choose to pin another tweet. It's easy to do and can be used to encourage engagement on specific topics or content. It's an effective way of getting noticed and drawing attention to something featured in one of your tweets.

Getting Started With Pinning

Pinning a tweet on Twitter is a great way to keep your important content at the top of your profile. It draws attention to that specific tweet and helps you bring the engagement for that tweet on auto-pilot. Getting started with pinning is easy. To pin a tweet, simply click on the "More" icon (three dots) present at the bottom of the content box and select "Pin to Profile Page". Alternatively you can also access this option if you click, hold and select “Pin to Your Profile Page” from the menu that pops up. After this, all you need to do is hit "Pin" and it'll stay there until you unpin it or replace it with another tweet.

Pinning should be reserved for content that represents your brand accurately and positively since it's going to be the first content people see when viewing your profile page. And once you've pinned it, just take a look every now and then to make sure there's nothing outdated or irrelevant still pinned up there!

  • Set Up Your Pinned Tweet: Ready to start pinning tweets? Here's everything you need to know about setting up your pinned tweet!
  • Sign in to Twitter: First and foremost, you'll need to sign in to your Twitter account. Once you've done that, you can continue on with the pinning process.
  • Find the Tweet You Want to Pin: Now it's time to search for the tweet that you want to pin. You can either search for it using the search bar, or head on over to your home page and find it from all of your recent tweets.
  • Pin Your Tweet: Once you've found the tweet of your choice, click on the three dots symbol located in the lower right-hand corner of the tweet and select “Pin to Your Profile Page”. Now, once someone visits your profile page they'll be able see what’s pinned at the very top of the page! Congrats - now that wasn't so hard!

How to Pin a Tweet on the Mobile App

You've seen pinned tweets on Twitter, but you may not know that it's actually super easy to pin one of your own tweets. All you have to do is follow these few simple steps.

  • Step 1: The first step is to open the tweet you want to pin. Tap the down arrow located at the top right of your screen, and select "pin to your profile page".
  • Step 2: You'll then see a pop-up window that says “Pin to profile” with a checkmark in the box. To confirm this action, just hit "pin".
  • Step 3: The pinned tweet will now appear at the top of your profile page for all your followers to see! You can also unpin tweets by going into your profile page and tapping the downward arrow again.

And there you have it—it really is that easy! Pins are a great way to feature stories or ideas that you want all of your followers to see, without having to post them multiple times. So go ahead—start pinning!

How to Pin a Tweet on the Web Interface

You can also pin a tweet to your profile page on the Twitter web interface. This can be helpful if you don't have the mobile app, if you're not comfortable with creating a mobile shortcut, or if there's no real time urgency in pinning a tweet.

Here's what you need to do:

  • Log in to your Twitter account on their web interface
  • Find the tweet you want to pin and click on it
  • Click the three-dotted icon and select Pin to your profile page from the drop-down menu
  • Click Pin, and you're all set!

The pinned tweet will then appear right at the top of your profile page, ensuring any visitors or viewers see it first, regardless of how often new tweets are posted and when they are posted by other users.

How to Unpin a Tweet

Sometimes you may want to unpin a Tweet after it’s been pinned and replaced with a new one. Don’t worry, it’s easy to do. Here’s how:

  • Log into your Twitter account.
  • Go to your profile page and click on the “Pinned Tweet” option in the top right corner of the screen.
  • Find the Tweet you want to unpin and click “Unpin” in the drop down menu that appears next to it.
  • Confirm your action by clicking “Unpin” again, and your pin will be removed from your profile page!

That's all there is to it! It's as simple as that to un-pin a Tweet from your profile page, so don't be afraid to change it up whenever you see fit or are ready for something new!

Leveraging Your Pins for Maximum Exposure

You can use pins to make sure your Tweets never get lost in the noise. Sure, you can retweet, reply and favorite, but pinning makes all the difference. When a Tweet is pinned, it'll last for weeks (or even months) at the top of your profile—long after its original date!

Here's why you should take advantage of this Twitter feature:

  • Maximum Exposure - Pinning is a great way to make sure your content will stay at the top of your profile page and get maximum exposure.
  • Promote Content - If you want to promote a product launch, upcoming event or serve as a call-to-action for followers to read an article or blog post, pinning is a great way to keep that content front and center.
  • Show Case Your Best Work - You can use pins as an opportunity to show case your best work—whether it’s an amazing photo or a link to an interesting article you wrote—so it’s always easy for people find your most important Tweets.

By using this easy feature, you can make sure that any content that matters the most will always stay in view and be easy to find!

Analyzing Your Pinned Tweet Performance

One of the best and easiest ways to analyze the performance of your pinned tweet is to explore your Twitter insights and analytics. Your insights dashboard provides you with data-driven metrics, such as post impressions, profile visits and new followers, so that you can see how well your pinned tweet is doing in comparison to your other tweets.

Furthermore, with Twitter analytics, you can track the engagement rate of your pinned tweets in real time—a great way to analyze which content really resonates with your followers. This also allows you to quickly spot trends in which kind of content gets the most engagement, giving you a better idea of what types of tweets are worth pinning. You can also track the organic reach of your pinned tweet by monitoring how many people interacting with it (likes, retweets and comments). Additionally, you can review the demographics of your post's audience (gender, age and location) to gain a better understanding who your pinned tweeted is resonating with.

Taking advantage of Twitter's analytics tools, you will be able to gain valuable insights about how well (or not so well) pinning tweets is working for you — allowing you to easily adjust your future tweeting strategies accordingly.

Why You Should Pin Your Tweets

Do you have a tweet—or a Tweet thread—that you want to stay visible on your profile? Pinning is the answer! Pinning your tweets makes them easy to find, and allows them to stand out from the rest of your feed. In fact, data shows that pinned tweets can be seen nearly five times more than regular tweets. Pinning tweets also shows people that when they follow you, they'll see engaging content right away—which could result in more followers and engagement for you! Plus, it's easy to update and re-pin when needed. So go ahead, give pinning a try — your profile will thank you!

Tips for Finding the Best Tweets to Pin

If you're looking to pin the perfect tweet, here are some tips for finding the best tweets to pin:

  • Look at your older tweets and see which ones got the most engagement. These are usually the ones that got a lot of clicks, retweets, or likes.
  • Check out which of your competitors get a lot of engagement, and use this to guide your own content strategy.
  • Look at what's trending in your industry and tailor your tweet accordingly.
  • Engage with existing conversations and make sure you're adding value with whatever you post.
  • Use captivating videos or images to draw in more eyeballs on your posts.
  • Try using different hashtags that aren't overly-used to avoid getting lost in all the noise on Twitter.
  • Make sure your content is helpful to people—give them something useful with every tweet!
  • Pin tweets that are related to events so users remember them even after the event has ended!

Following these tips should help you find the best tweet for pinning easily!


Pinning a tweet can help you focus your followers' and potential followers' attention on one particular part of your account. A pinned tweet also doesn't necessarily have to be a "shout out" type of post; it can be a helpful link to information, an introduction to a campaign, or anything else that you think is worth highlighting for your followers and new visitors. Using the Twitter pinning feature should be part of your regular social media maintenance. It's an easy and reliable way of drawing attention to something that you think is especially important. With a few clicks and a few seconds, you’re now an expert on how to pin a tweet on Twitter!